The definitive flagship edition
The Profile Blueprint.
Your profile is already talking. Make the introduction clearer.
A 122-page reference for improving your Facebook profile—not a reading assignment. Start with the Five-Minute Visitor Test, record a baseline, and change one unclear part of your introduction. Use the remaining audits and planners when you need them.
- Free PDF
- 122 pages
- Audits + planners
No email required. Open the PDF in Google Drive, then download or print a copy. Keep your worksheets handy while you review your profile.
The complete implementation path
See the profile a stranger sees.
Start here if a Facebook visitor cannot tell who you help or what to do next. Use the table of contents to find the Five-Minute Visitor Test. Record what a stranger understands, make one change, and repeat the check before choosing another section.
- A baseline before the editsAudits and scorecards help you record what a visitor can understand from your current profile.
- Clear examples and working pagesApply the framework to your message, first impression, content, and conversations.
- A plan beyond todayUse the 30-Day Fast Start and 90-Day Implementation Planner, then re-audit as your business evolves.
How to use it
Read less. Implement more.
Audit before editing.
Complete the visitor test and record your starting score. Ask someone unfamiliar with your business what your profile tells them.
Work through the shifts.
Complete the worksheets as you go. Use the table of contents to find each section and the planning tools.
Change one thing and check it.
Preview the result as a visitor, test the next-step link, and keep notes. Set a review date so the profile stays relevant.
Build the foundation.
Clarify the habits and purpose behind your online presence.
Become recognizable.
Make your voice and message easier for people to remember.
Improve the introduction.
Bring the parts of your profile into a clearer first impression.
Create conversations.
Give interested people a useful way to take the next step.
“People buy people. Trust comes before the click.”
Duey, The Profile Blueprint