The four-shift action workbook
Trust Before Traffic.
Give people a reason to trust the person behind the promotion.
Make your message clearer, your profile more useful, and your conversations worth having. Duey’s workbook gives you a practical job to do in each of the four shifts.
- Free PDF
- 18 pages
- Fillable worksheets
No email required. Save a copy to your device and use a PDF reader with form support to keep your answers, or print it and work by hand. Filling in the PDF works best on a computer with a PDF reader that supports forms. On a phone, you can read it and keep answers in your notes, or print the worksheets later.
Put the ideas to work
Leave with something you can show.
A finished practice task. A message you can explain. A clearer introduction. A better question for the next conversation. That’s the kind of work this book asks you to do.
- Four shifts, four action sheetsShort lessons followed by space to apply each one to your own business.
- A plan you can actually useSeven work sessions, an evidence log, and a completion checklist to help you finish useful changes.
- Support that fits the taskLinks to TAS resources and the programs used in each shift, with affiliate relationships disclosed.
Your first move
Pick a job. Finish a change.
Choose the shift that needs attention.
Use the working map in the book. If you need more direction, start with the Find Your Shift Assessment.
Complete the matching action sheet.
Write about your actual message, profile, routine, or conversation. Specific answers give you something to improve.
Apply it and keep the evidence.
Save the change, note the response, and choose what deserves another pass. Move the work sessions to fit your schedule.
Put learning to work.
Build a routine around a task you can finish and repeat.
Give your message a backbone.
Explain your point of view with a reason and a real example.
Make trust easier to see.
Help a visitor understand who you help and where to go next.
Make the next step fit.
Ask a useful question before recommending an offer.
“Looking busy is easy. Finishing something useful gives you a better reason to show up tomorrow.”
Duey, Trust Before Traffic