The Facebook Post Toolkit.

Inside the toolkit

Give the post a useful job.

A strong hook earns a moment of attention. The rest of the post needs to give the reader a reason to stay. Work from something you can explain, show, or help them try.

• 12 formats across the four shiftsFill-in starters, illustrative examples, and space to write your own version. Three formats each for Foundation, Identity, Profile, and Conversion.
• 20 reusable AI promptsA master writing partner, prompts for every format, and help with hooks, examples, voice, endings, replies, planning, and editing.
• Worksheets for the work after the ideaDefine your reader, plan four posts, write a fitting reply, review the draft, and keep notes from the response.

To type into the worksheets, save the PDF to your device and use a PDF reader with form support. Save your copy, then reopen it to check your first answer. You can also print it. Filling in the PDF works best on a computer with a PDF reader that supports forms. On a phone, you can read it and keep answers in your notes, or print the worksheets later.

Your first post

Start with what you can explain.

1. Complete the writing brief.

   On page 3, name the reader, the question, and the real material you have. Choose one useful takeaway.

2. Pick one shift and format.

   The shift sections begin on pages 7, 11, 15, and 19. Read the starter and example, then supply your own details.

3. Use a prompt when it helps.

   Begin with Prompt 01 in the text file, or use the format’s matching prompt. Bring your facts and natural wording to the draft.

4. Make the final draft yours.

   Use the editing check on page 25. Confirm the examples and claims, read it aloud, and choose an ending connected to the lesson.